When a man walks up to you in an alley and offers you a nice watch, you might be doubtful; when a man with a great display stand in a beautiful shop offers you the same thing, you might be tempted.
It’s an oversimplification, but it does prove how powerful presentation can be. You have to make your product attractive – whether you’re running a shoe shop, a restaurant, a holiday retreat, or selling products on Amazon, as confirmed by repricing specialists from Feedvisor. Your product needs to attract people.
Knowing that the packaging is an important part of the equation doesn’t make it any easier, however. How exactly do you make sure that you present your product the right way? Here’s how to effectively make your product more attractive to customers.
Get the images right – that’s the first step. When you promote your products online, have high-quality high-resolution pictures that showcase your product in the best light. Though you may want to take the pictures yourself, it always pays to hire professionals to do the job for you. Keep in mind that:
- The picture should show the real product, and how it really looks
- There should be one picture (main), but others as well (from other angles for customers to scroll through)
- Make sure the background color and picture size are consistent with all products
A picture may paint a thousand words, but a great description is often what truly sells the product. Your description should be detailed, aimed at giving the reader all the information he or she needs to make a decision (and be convinced).
It should highlight the great features of the product. If possible, explain why the product is so great and how it helps the reader.
Don’t be afraid to add a splash of colour to the way you sell it – in the picture and in the description. Use the appropriate colours, find the font that you think your readers will be attracted to the most, and see if there are particular icons that your consumers are attracted to.
It requires a little research, but it’s well worth it. If you have trouble, look online for set themes or templates that can give you inspiration.
Note that you’re not just selling your product; you’re selling your business and your brand as well. Your product– and the way you present it – will automatically reflect on your business. Presenting it the wrong way could easily have unintended consequences.
The way one product looks may very well influence how people perceive other products that you sell. Presentation is an important part of marketing, especially if you’re selling online on a platform like Amazon, and should therefore be considered carefully,