Maximise Your Business’s ROI With An Online Tool

Maximise Your Business's ROI with an Online Tool - Webcam

Looking for a way to improve your bottom line?

If you still haven’t tried video conferencing, then here are the top benefits that you can expect from integrating this into your communication infrastructure:

Improve Relationships

Whether you’re dealing with customers, clients, or employees, video communication offers face-to-face interaction that brings your meetings to a new level. Video communication allows you to get a better gauge on what the person on the other end of the camera is saying.

Facial expressions and body language give you context cues so you know how to respond or where the other person is coming from. This helps build camaraderie among employees. That’s an advantage for companies, since better teamwork and camaraderie reduces friction at work. When employees work together without problems, productivity is high.

With clients, video adds a human face to your marketing or promotions. That human touch can set you apart from the rest of your competition, boosting consumer interest.

Training Opportunities

Maximise Your Business's ROI With An Online Tool - Video Call

Cisco blogs says that one of the best ways companies can make the most out of a video conference software from BlueJeans is to use it as a training tool. For companies that have several sites or locations, training batches of employees can be hard. You need to constantly send your managers onsite.

With a video communication tool, though, managers can conduct their training sessions online. This reduces lag times so managers are much more productive, ensuring peak productivity levels at all hours instead of wasting hours on travel time.

Less Costs

Keeping costs low is a major concern. But if you want your business to succeed, you need to stay competitive. One way to do that is to ensure that you’ve got the latest tools on board.

With a video communication system, though, you can provide your team with new technologies and online tools while saving on a ton of travel costs, along with associated expenses.

Less Stress

Maximise Your Business's ROI With An Online Tool - Stress

Extended travel times can also take a toll on your employee’s performance or the punishing pace of the work could result in stress, burnout, and illness, all of which could derail team performance and productivity in major way.

By using video to help cut down geographical barriers, employees are less stressed about travel and have more time to dedicate to a life outside of work. That means healthier, happier employees.

Get the Right Hires

It’s not always easy to find the right people for the job. With more and more employees looking for flexible solutions at work, not as many want to get tied down to a nine to five job anymore

The Harvard Business Review has a point when it espoused work from home perks and arrangements as a possible solution to the problem. Case in point: JetBlue was able to find, hire, and keep the talents they needed by offering high-skill mothers with flexible work from home incentives.

If they had stuck to traditional HR policies that required employees to be at their desks from nine to five, they wouldn’t have been able to access the talents they needed, much less fulfilled their hiring goals. With video communication, these solutions are now more than feasible; they might even be the face of the corporate the world in the future.

Eliminate Distance

With video, managing offsite employees is now easier than ever. You no longer have to worry about jetting off to offsite locations every time. Management can easily monitor their teams, whether they’re in a different city or time zone. Video collapses geographical barriers, so staying in touch with everyone on your team is easy, simple, and hassle-free.

Greater Efficiency

A common problem with remote teams is the different time zones. Often, when you ask a question, replies could take anywhere from a few hours to half a day. With video communication, you and your teammates from all over can set a date and talk about project revisions or deadlines.

This doesn’t have to take long. When you’ve covered all the basics, then that’s it. You can end the conversation. Compare that to endless email threads when you’re trying to explain something and your colleague or co-worker simply doesn’t seem to understand a blind bit of what you’re saying.

With video, facial expressions and body language can play a crucial role in helping both parties understand each other.

Better Engagement

Video meetings happen online, so there’s less need for employees to travel, which cuts down on their stress. That’s something employees appreciate. And when they feel like companies invest in their comfort, trying to find ways to make the work better and more convenient, that helps build deeper employee engagement at work.

When you have a highly engaged workforce, productivity is high, which is good news for your bottom line.


If you want to improve your business ROI, then give your business a good head start. Look to how soon you can integrate video conferencing into your communication strategy.

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