An interesting whitepaper/infosheet on analysing consumer behaviour.
The whitepaper from analysis and statistics software specialist Camo.com looks at three cases where multivariate analysis tools and data analysis can ‘deliver significant business benefits’, based on a better understanding of store performance, leading to new product development.
The guide from Camo also looks at how data analysis can help:
- Increasing average basket size
- Improving customer segmentation & marketing strategies
- Optimizing demand planning & merchandising assortments
To view the full whitepaper visit this URL, or view a preview below:
Source: Camo
