In today’s digital age, marketing is more important than ever for businesses of all sizes.
But what do you do when your business is in the middle of a pandemic? The outbreak of COVID-19 has created unprecedented challenges for businesses around the world, it has also presented opportunities for innovative and resourceful entrepreneurs.
In a crisis such as the pandemic we are facing, companies must implement creative digital marketing agency solutions to keep their businesses afloat.
If you are a start-up or small business struggling to navigate the new digital terrain, here are five marketing solutions that can help you emerge victorious amid the pandemic. Each solution is unique and offers a different way for your business to connect with customers and stay top-of-mind. By being innovative and forward-thinking, your business can remain strong even in the midst of a global health crisis.
1. Create a Resilient Brand
The first step to take is to ensure that your brand is resilient. A strong brand is one that can weather any storm, including a pandemic. To create a resilient brand, start by looking at your company’s values. What do you stand for? What makes you unique? Your values should be woven into the fabric of your company, from your website and marketing materials to the way you interact with customers.
If you need help articulating your values, consider working with a branding agency or marketing consultant. Once you have clarity around your values, make sure they are front and center in all of your communications. This will help customers connect with your brand on a deeper level and build loyalty that will last long after the pandemic is over.
2. Go Live on Social Media
Social media is one of the most powerful digital marketing tools at your disposal. It allows you to connect with customers in real-time, no matter where they are in the world. If you are not already using social media to market your business, now is the time to start.
If you are not sure where to begin, start by going live on social media. Facebook Live, Instagram Live, and Twitter Live are all great platforms for connecting with customers and sharing your brand story. Use live video to give customers a behind-the-scenes look at your business, show off new products or services, or answer frequently asked questions.
Not comfortable going live? You can also use social media to post helpful tips, share customer testimonials, or run promotional campaigns. The key is to be active and engage with your audience on a regular basis.
3. Invest in SEO
Search engine optimisation (SEO) is another essential digital marketing solution for businesses of all sizes. In a nutshell, SEO is the process of optimising your website and online content to rank higher in search engine results pages (SERPs). This is important because it helps you get found by potential customers who are actively searching for your products or services online.
There are a number of different factors that go into SEO, from keyword research to website design. If you are not familiar, consider working with an experienced SEO company. They can help you identify opportunities to improve your website and online presence, and ultimately drive more traffic to your business.
4. Start a Blog
Blogging is another great way to connect with customers and promote your business online. A blog allows you to share helpful information about your products or services, build thought leadership in your industry, and establish yourself as an expert in your field.
Not sure what to write about? Use your blog to share tips, advice, or behind-the-scenes looks at your business. You can also use it to announce new product launches, share customer testimonials, or talk about industry news. No matter what you write about, make sure it is interesting and engaging.
5. Use Email Marketing
Email marketing is a tried-and-true digital marketing solution that continues to be effective, even in the midst of a pandemic. This strategy allows you to stay in touch with customers and keep them up-to-date on what is going on with your business.
There are a number of different ways to use email marketing, from sending out promotional campaigns to sharing helpful information or resources. No matter what approach you take, make sure your emails are well-written and eye-catching. You also want to make sure you are only sending emails to people who have opted in to receiving them. Otherwise, you run the risk of being marked as spam.
Digital marketing is an essential part of any business, but it is especially important for start-ups. If you are looking for ways to market your business during the pandemic, consider implementing some of the solutions listed above. From social media to email marketing, there are a number of different ways to connect with customers and promote your brand online.
The five digital marketing solutions we have outlined are just a starting point. As the pandemic progresses, new strategies and tactics will undoubtedly emerge. Keep your eyes open for what is working in other industries and countries and be prepared to adapt as needed. In times of crisis, innovation is key – and we believe that your startup has everything it takes to thrive in this new environment.
We hope that you are able to harness the power of digital marketing and continue to grow and thrive even in these uncertain times.