Deciding on an marketing strategy can be difficult at times as you grapple with where best to invest your money.
Do you stick with pay per click because of the short term gains? Do you spend a lot of time and money trying to build your social media brand and presence?
Or, do you try and target those organic search result with an SEO-led campaign? The truth is that a nice balance of all 3 might well be the ideal approach.
In this article, as a part of the #SEOUncovered campaign, we consider just some of the benefits of SEO and how appearing in those organic search results might help your business and brand.
SEO gives your business credibility
While appearing at the top of search results through paid PPC ads might be great, in the mind of many consumers, organic search results are where they feel they are likely to find the most trusted results for their query.
Consumers are becoming more and more ad aware these days and many will simply scroll down to the ‘real’ results to find what they are really looking for.
When they find your business website listed in these results, this will automatically give your business credibility, as consumers have come to trust that search engines are pretty good at finding the most relevant websites around.
Of course, we know that companies don’t get to the top of these results by simply sitting back with their hands under their legs.
No, a lot of effort and money is required to get to the top of organic listings through strategies such as content marketing, but it is achievable if you invest in a solid SEO campaign.
SEO brings you the right kind of traffic
Compared to some other forms of advertising, SEO can bring much more highly relevant traffic to your website and it also targets people who are already looking to buy the product your business sells or the services it provides.
Rather than randomly coming across your business through a TV or social media ad – when let’s face it, the consumer is probably thinking about anything but what your business provides – they instead discover you while they are in a buying mood and are specifically looking for what you sell.
Gain a unique understanding of your customer
Our final benefit of SEO is that it gives you a unique understanding of your potential market that you just wouldn’t get from more traditional forms of advertising.
Let’s say you run a TV ad, for example. Sure, you might get a flow of customers visiting your website, but who are they, what exactly are they searching for and how do you know whether they’ve come to you because of the TV ad or whether it was from word of mouth or some other kind of press?
With SEO and utilising tools like Google Analytics, you get to see who your customer is, how they found you, how they behaved on your website and much, much more.
All of this information can be very valuable when deciding how best to target your online marketing in future campaigns.
So, there we have 3 strong reasons why businesses should invest in SEO and continue to do so for the foreseeable future.