At the time of writing, current estimates suggest that there are over 640 million active websites online.
Some of these websites will be for niche topics, news, forums, and community groups – but a huge percentage will be business websites, designed to convert and improve sales for the company.
Given the sheer volume of active business websites, making your own site stand out from the crowd can seem next to impossible. However, while undeniably challenging, there is one simple factor that can mean the difference between business website obscurity and success: search engine optimisation, or SEO.
The importance of SEO cannot be overestimated; this is the crucial component that allows your business’ website to find the customers you are targeting, even when there are literally millions of competitors in the same space. If you wish to ensure your SEO is as on-point and up-to-date as it can possibly be, then the following three components will need to find a place in your SEO master plan.
Incorporate SEO at your website’s core
When entrepreneurs envision their business’ website, they tend to think of design, usability, and converting visitors into sales – all of which are undeniably important. However, the way that a site looks and behaves is just the beginning of a business website; you also need to ensure the core of the site is designed with SEO in mind.
Ideally, your site needs to incorporate SEO into its very design; its absolute heart. Adding on-page SEO tactics onto a site at a later date can be useful, but it’s far more helpful if your site is built around the principles of SEO to begin with – everything from your site’s structure to the meta tags you use for landing pages needs to be created with SEO as a primary consideration.
Use expert agencies to enhance your own efforts
As well as the on-page SEO strategies mentioned above, you will also need to spend time curating off-page SEO – inbound links that help to signal that your site is important and relevant to Google. This dual approach is likely to deliver the best results, but there is one significant downside to off-page SEO in particular: it’s time-consuming.
In fact, off-page SEO is so time-consuming that it may be a distraction from the actual operations of your business. As a result, it’s beneficial to outsource elements of your off-page strategy to agencies such as FATJOE, who are able to use their own expertise to conduct outreach and link building with relatively little effort from you. This ensures you do not need to be excessively distracted from your actual business, while still benefiting from the dual on and off-page SEO strategy that you need.
Constant examination of the trends
If there is an eternal truth about SEO, it’s that it changes constantly: what is relevant and successful one month may not produce the same results the next. As a result, you will need to set aside time in your diary to browse through recent SEO news and developments to ensure your strategy remains up-to-date. An outdated SEO strategy is, unfortunately, largely useless, so your SEO should be in a constant state of flux to ensure maximum relevance in your efforts. Thankfully, it’s relatively simple to stay up-to-date with SEO, especially if you follow accounts dedicated to the subject on social media.
— Moz (@Moz) September 24, 2018
If you can incorporate the above three components into your SEO master plan, then you can be sure your SEO is as good as it can be, and you can look forward to the many benefits this will bring to your website in future.