Whatever your business, you will be wanting to create the right impression for every single customer, client and visitor.
Whilst this might seem like a challenging task, we are here to share with you our 3 ways to make a good impression on clients, guaranteed to work whatever your area of expertise.
Make sure that your premises look the part
This will vary from business to business, so you will need to think about how this will look for your niche. In the first place, make use of companies such as Premier Hygiene to ensure that your premises are well stocked and clean, and then ensure that they are tidy and immaculately decorated. Beyond that, your own field of business comes into play as you will want your premises to clearly show what it is that you can offer. For example, if you are in a creative field do ensure that your workspace reflects that. If you have products to sell, think about how best they can be showcased.
Make your signage and frontages clear, and tend to their upkeep. Make it clear to any passersby what your business is all about as this is a great opportunity to attract new clients. If you are a franchise business you need to work closely with the brand to ensure that your store or office mirrors that of other franchise holders so that it is instantly recognisable to customers.
Listen to customer feedback
Your customers need to know that they are important to you and that you are seeking to deliver excellent service. The best way that you can demonstrate this is by asking them for feedback regularly. You may choose to do this in person, online or via digital agencies, simply go with whichever option suits your business best. You can then act on any feedback given to improve your clients’ experience.
Online reviews can be found on most businesses and they do carry weight with both your existing and potential clients. As such, it is worth taking the time to check in on reviews of your business regularly and then responding accordingly.
Look after your team
You need to value your team and treat them with respect. They are essential to your business and they are often on the frontline with clients. Employees who are happy and motivated in their work are far more likely to give a good impression to customers than disgruntled staff members.
Looking after your team should also mean that turnover is low which is useful for making that good impression time after time. It stands to reason that long term staff know what they are doing and what they are talking about better than new starters, so they should be able to deliver to higher standards. Clients will also be reassured to see familiar faces whom they can build up relationships with and they will also appreciate that they must be happy in their jobs to stay put.
In many customer-facing businesses, clients also get to see you interacting with your team and you will be giving a brilliant impression if it is clear that you are inspiring them and enjoying working with them.
How do you ensure that your business makes a good impression on clients?