January is the perfect time to start making positive changes to your business.
While the announcement of lockdown 3.0 will certainly have caused a great dea of frustration amongst many business owners, you could use this chance to build your business behind the scenes and work on your company so that it can come back stronger than ever.
Here are a few ideas for ways in which you can do this.
Redesign the Company Website
One of the best uses of this time is to have the company website redesigned. Web design trends change rapidly so there is a good chance that your website will now look dated, plus a redesign also gives you the chance to refresh your content and message for a post-pandemic marketplace.
Survey Your Customers
The world has been changed by the pandemic and even once it has ended it will not be a matter of “business as usual”. Therefore, now could be a good time to survey your customers which could allow you to identify new business opportunities and get an idea of how their wants and needs may have changed.
Shop Around to Find New Supplies
January is also a good time to look for new suppliers for your business. If you work in a salon, for example, then you may be limited as to what you can do now but you could look into higher quality salon supplies so that you can improve your service and attract new customers once lockdown has ended (be prepared for a busy period ahead!).
If you and your team currently have time on your hands as a result of the new lockdown then it is easy to get yourself stressed and worked up. Instead, you
could use this time to upskill so that you can improve your performance and explore new responsibilities and roles once things start to return to normal.
Get Your Finances In Order
The pandemic has created complete financial chaos for businesses, which is why now is a good time to sit down and find ways to improve your financial health. This might include reducing your costs, seeing what financial support is available, creating new forecasts and building an emergency fund.
These are a few of the best ways that you can grow your business in January 2021 and take advantage of the current lockdown. It may not be the perfect start to the year, but there are reasons to be optimistic about 2021 and action now could put you in a good position for the rest of the year.