Beat The Post-Christmas Business Lull In 2018

It’s finally hit November and no doubt you’ve noticed some people around the office mention the C word – yes, that’s it, Christmas.

Although we are a fair few sleeps away yet, the odd bit of tinsel has started to adorn whiteboards and the Secret Santa email has begun to do the rounds.

As a business leader, you want to remain focused up until the very last working day before 2017 disappears forever. You’re not an Ebenezer Scrooge sort of character, you just want to maintain momentum and ensure that productivity stays at the optimum.

Post-Christmas, you are dreading the morose employees on their return to work and the lack of impetus amongst potential business leads who have forgotten you even exist after a week-long gorge on turkey, cake and chocolate.

All is not lost. Take a look at these tips to help your business beat the slump in the new year.

Fire Up Your Staff

Start as you mean to go on and instil a little bit of new year enthusiasm into your team. While you may not be feeling over the moon at having to leave your kids and wonderful festive memories behind, you can’t let on to your employees.

Start the year with a positive email detailing the aims for 2018 and an informal gathering where people can share stories of their holiday antics and reacquaint themselves with their surroundings.

Fire up your staff with incentives for meeting targets and always give praise where it’s due. By developing morale amongst your team, you’ll encourage them to go out there and follow up the leads that they made before the festive fun began.

Get The Big Guns On Board

Outsourcing can be seen as a bit of a dirty word, and it might not be something you’ve considered before as you tend to keep everything in-house.

However, if you want an exceptional way of generating leads you may want to look into the expertise of off-site Business Development Services.

These specialists find the most meaningful leads allowing your staff team to follow them up. You don’t risk losing the ethos or vision of your company as these professionals will simply pass on the leads to you to pursue.

By cutting out some of the hard initial leg work, your people can do what they do best – generate much-needed cash flow and revenue.

New Year Trade Show

Before 2017 finishes you should consider signing up to appear at a January trade show. By doing this, you will be mingling with all the other companies and potential new customers who wish to hit the ground running in 2018. Their enthusiasm will be as buoyed as yours.

Having the chance to network early on in the year will enable you to establish positive new working relationships quickly.

Get your pitch right, your product looking the part and get a great team on board and you could find yourself with more leads than you can shake a stick at.

It can be hard after a manic year and a restful break to find the impetus to return to work. However, if you lead by example and get your staff team firing on all cylinders, you can beat the post-Christmas business lull.

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