Creating a website for your online business: Tips & Tricks

Business women using laptop at desk

Is this the time to create a website for my company? How do I know that this is a good investment? Is there someone who can design and build it for me?

These are some of the questions that almost every business owner has asked themselves at some point. These days, it is hard to imagine a company that doesn’t have a minimum online presence – whether that is a Google My Business listing, or even better: a website. Unfortunately, not all start-up and established business people realise the impact a website has on business profitability. A well designed website for a company is an important requirement.

What Does It Take to Build a Website?

As practical experience shows, the question: “Do we need a company website?” – has only one correct answer. Yes, you do! But, building a website is, well, a multi-layered process with lots of areas that require knowledge of how the Internet works and what your potential buyer will notice first.

Those who ignore potential users’ behavior and design poor customer online experience with their website will lose out. The sequence of steps it takes to create a website and a clear understanding of these stages is the key to the success of the entire project and, as a result – your business success.

At first glance, it may seem that website development is a trivial matter. What could be difficult here? – I came up with a design, made up a basic selling landing page, filled it with a couple of catchy texts, and you’re done. Well unfortunately it is not that easy. In fact, each stage of website creation is painstaking work for which each developer from the web studio team is responsible.

Depending on the project’s complexity, website creation may take from a couple of months to a year. But, generally, the process with the remote development team looks something like this:

  • Setting the goals and objectives of the website – remember that it’s not just about selling your products
  • Creation, a study of technical specifications for the development – the agile project manager is recommended
  • Prototyping – experiment with the designs, build a few different options and present the best to clients
  • Creation of a website design layout – now, it’s time to turn your ideas, suggestions, and mock-ups into life
  • Layout – work on a pattern that defines your website’s structure and core elements location
  • Programming – once the design stage is set, it’s time to start the coding work, which takes the most of the project’s time
  • Filling content– when the development is done, the website needs filling with relevant content (articles, case studies, pricing, etc.);
  • Testing – it is crucial to test the functionality and usability of the website before rolling it out;
  • Delivery of the finished project – the final step, time to assess your website development team efforts.

How Much It Costs to Build a Website

The most important question for many companies is pricing. One area of confusion is that there are so many technologies and coding languages that it is difficult to choose just one or two. You should pick the technologies that will provide the best outcome in terms of quality and cost-effectiveness.

One of the best coding languages and the most advanced technology for website-building is React.JS. That’s why remote React developers are so popular now among those business owners that seek the ultimate quality and versatility of their websites. Below is the breakdown of the average hourly rates of a react programmer per respective country.

£ hourly rate£28£45£21£25£9

As you can see the difference between, for example, the USA and Ukraine are approximately 5 times! React remote developer salary is an important area to consider when choosing the technology vendor or a website building company. Your business is unique, so the cost of the website is calculated on a personal basis, based on several different criteria.

Prices for website development depend on a large number of parameters and conditions. The website company can offer an estimate of the cost at the begining of the project, although do be aware that due to changes and adjustments needed when building the site and other factors the price could increase.

What platform is best?

WordPress is currently the most popular platform for lower level corporate websites. WordPress is a PHP based blogging and CMS platform that powers over 2/3rds of the web. For a lot of businesses WordPress is a great choice.

If you speak to a professional developer and ask what the most powerful and customisable platform to build on in 2021 is, it is fairly unlikely however that they will recommend WordPress.

Higher level websites you will come across in the last few years will often use a JavaScript based platform, such as React or Aurelia.


Despite the fact the cost for freelance react developer may be significantly lower than that of the same person working for a company, you should not judge the quality based on the price. After all, it is an investment in your company’s brand and customer relationship.

The cost of a website depends on the goal that is set out to them. If you are a beginner in the Internet business and your goal is to inform potential customers about the existence of the company, then start with a business card, which is much cheaper than a corporate website – a resource for large and established firms.

If the purpose of a resource is to sell goods and services in a large assortment, you need a complex and flexible functionality that can properly interact with the customer. The cost of creation depends on the number of modules, the complexity of the design, and the functionality.

Of course, no one denies the entrepreneur’s right to ignore the Internet as such. Just thinking that your customers will do the same is a mistake. Failure to see the real prospects for this sales channel in the face of fierce competition leads the business directly to disaster.

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