Digital Marketing 101: Getting Back To Basics
Digital marketing is the buzzword of the moment. But what is it?
Is it just another fancy word or is it something that can actually help your business to grow and succeed in such a crowded online space?
If you’re looking to give your business a boost, and have some time to invest in marketing, then you need to know all about digital marketing, that in fact, can be done offline as well as online.
So why does digital marketing matter? For one thing, it is all about marketing using technology. And the number of people, as well as the time spent using screens, is going up and up.
So if you want to find your target market and increase your customer base, you need to be where they are. Over seventy percent of adults have a Facebook account, so if you want to be specific and look to market your product to those people, then you need to use marketing in a place that they will be looking.
The main categories when it comes to digital marketing (online) are:
- Social Media Marketing
- Search Engine Optimization
- Content Marketing or Blogging
- Search Engine Marketing
- Pay Per Click Advertising
- Email Marketing
- Affiliate Marketing
So where can you start? First of all, you need to look at how much time you will be able to dedicate to putting together a digital marketing strategy.
Do you already have an in-house marketing team that you could use? If you don’t, then it would be recommended to outsource to someone to take care of your digital marketing, somewhere like Elementary Digital from London, for example.
They can dedicate all of their time to doing it, leaving you time to take care of the larger aspects of your business. The great thing is that they can do it from where they are based. So you can look internationally to get the best rates and deals for what you are after.
If you have time to dedicate to it yourself, then you need to make sure that your website has a blog. It is a great way to generate backlinks online, as well as sharing relevant content.
Updated content is something that Google loves. So your SEO can be improved by having a blog. Plus, more people can find you online if you have relevant content for their articles.
As part of the blog, social media is really key. Posts could go viral, get shared, as well as helping to generate a loyal following. So with the potential to get your posts and website seen by many more people, it has to be part of your strategy.
Social media is also important to have a presence on. If you offer incentives for people to ‘like’ or follow your profiles, then you can generate a loyal following.
If you post regularly, then they are likely to see what you are sharing. From relevant news articles to humorous memes; posting things that are suited to your following and target audience are going to help them to stick around and get your brand’s name out there.
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