Tapping Into New Business Markets: 3 Pitfalls

Tapping Into New Business Markets: 3 Pitfalls

Sooner or later, your business is going to have to tap into a new market somewhere.

To most businesses, this is the only way to survive and grow – but it’s a risky game, and many before you have fallen into one of many pitfalls.

Luckily, there are a few ways to avoid them as long as you’re able to identify the risks and problems with entering new markets.

Here are a couple of the most common ones so that you’re slightly more prepared before trying to expand your business. It just makes it a bit easier to succeed – and to get the kind of business relationships you’re looking for in the new market.

Assuming one product fits all

One of the most common mistakes business owners make when tapping into somewhere new is that they assume that their product or service will fit in everywhere. Yet, just because it has been a success in the culture and area you’ve been operating in, doesn’t mean that it’s going to be an equally big hit with an entirely different market.

That’s why it’s so important that you’re able to sell it in a tone-of-voice that fits the market. Sufficient research and preparation should take care of this one for you – but keep in mind that you need to look at everything, such as the model you’re using as well as the product itself. Check out for more details on business expansions.

Not knowing your history

When new clients and customers try to get to know your brand, it’s going to help you out a lot when you have a thorough understanding of the area’s history. Some cultures are proud of their history and will refer to it frequently – if you want your brand to blend in and be a hit in the area, you have to know how to appeal to this.

Again, proper research is the only way to do this. You can also start to foster those new relationships before you tap into the new market for real, though, by using the tech tools at It might not guarantee you success, but it will come in really handy when you’re building up a new network of clients.

Not listening to the market

This one goes hand-in-hand with the tip above; business owners who fail to listen to the clients in the new market will have a hard time surviving. People will tell you what their preferences are, and they will point you towards their traditions and values – if you manage to listen to what they have to say, you’re doing yourself a huge favour.

It will make it a lot more likely that you’re able to sell your product or service in a tone-of-voice that fits right in with their culture, and you won’t see your attempts crash and burn as soon as you launch them.

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Poppy loves personal finance almost as much as she loves her two cats, Tif and Taz.
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